Benefits of SEO for your business
SEO is an important tool for any business that wants to thrive online. By optimizing your website for search engines, you can make it easier for potential customers to find you. Resulting in increased traffic to your website and an improved conversion rate. All of these factors will lead to more sales and more customers for your business.
It is my opinion that Search Engine Optimisation is an essential tool for any business that wants to succeed online. If you’re not already using SEO, now is the time to start. You will see a significant increase in leads, sales, and customers when you do.
This article will show you some of the benefits that less obvious benefits that optimising your search results can bring to your business, that you might not have been aware of!
SEO benefit 1: It will improve your website speed
SEO can be divided into two main categories: on-page SEO and off-page SEO. On-page SEO refers to optimizing the content and structure of a website to make it more visible and relevant to search engines. Off-page SEO, on the other hand, refers to activities performed outside of the website to promote it, such as link building and social media engagement.
One of the benefits of SEO is that it can help to improve website speed. This is because faster websites generally rank higher in SERPs. Additionally, SEO work will help to reduce the amount of code on a website, which helps to improve page loading times. In short, on-page SEO work will always result in improved website speeds because this in turn will improve search rankings.
At Digital Magic solutions we use the market leader “WP Rocket” with all of our client projects, it has never failed to improve a client’s page load speed!
SEO Benefit 2: It will result in a better user experience
The main aim of SEO is to improve the visibility of a website so that it may attract more visitors from the online space, through organic or unpaid search results.
Improving SEO can have a two-fold effect on user experience: first, it can help users find your website more easily in search engine results pages (SERPs), and second, it can help improve your website’s overall quality, making it more user-friendly and easier to navigate.
By improving SEO, you can make sure that your website provides an optimal user experience for all visitors. This comes through improved page loading speed, well planned page content, good internal linking between pages and subjects, and great navigational features like cookie trails and footer menus.
By making it easier for people to find the information they’re looking for, you’ll keep them around longer, consuming your content which will increase the chance that they’ll convert.
SEO Benefit 3: It improves the mobile-friendliness of your website
The process of Search Engine Optimisation will improve the mobile-friendliness of your website. By optimizing your website for mobile devices, you’ll be reducing image sizes and ensuring the site is usable on a mobile device. This will improve its loading speed, and make it easier to navigate, whilst improving its overall design.
Google uses Mobile page loading speed as a major ranking factor, especially for mobile search results. SEO work will help you rank higher in mobile search results, making it more likely that mobile users will find your site.
As more and more people are using mobile devices to access the internet every year, it is essential to ensure that your website is optimized for mobile, in fact you’re actually damaging your business’s performance online if you don’t.
SEO work will make your site more accessible and user-friendly for mobile users, helping you to attract more visitors and ultimately generate more business.
SEO Benefit 4: It will improve your conversion rates
There’s no question that SEO is an important part of any online marketing strategy. After all, if potential customers can’t find your website, they can’t do business with you. But SEO isn’t just about increasing visibility; it’s also about improving conversion rates. In other words, SEO can help you not only get more traffic, but also get more sales.
There are a number of ways in which SEO can improve conversion rates. First, by optimising your site for the right keywords and search terms, SEO will increase the number of visitors who are already interested in what you have to offer, i.e. you are attracting warm traffic to your site of people who have a buying intent or who are at least interested in what you have to offer. Organic, SEO traffic is often more likely to convert than from other sources.
Secondly, SEO can help to build trust and credibility with potential customers. When your site appears at the top of the search results, it sends a signal that you’re a authority in your field. This can encourage people to do business with you, even if they haven’t heard of you before.
SEO Benefit 5: It will improve cost management
Search Engine Optimisation is not a magic solution that will immediately slash your marketing costs. However, it can be a valuable tool for cost management, providing a number of advantages over traditional marketing methods.
SEO is a long-term strategy that focuses on organic growth, rather than paid advertising. As such, it can help you to avoid the high costs associated with paid campaigns.
In addition, SEO can help you to reach a wider audience more effectively than other marketing channels. By targeting users who are actively searching for your products or services, you can ensure that your marketing budget is being spent on engaged users that are further along their buying journey and thus more likely to convert.
Targeting warmer traffic will always be more cost-effective than marketing to a cold audience.
In the long run, SEO can help you to reduce your marketing costs and achieve better results by focusing your spending on activities that generate high-quality traffic to your site.
SEO Benefit 6: It improves brand visibility and credibility
SEO is an important tool for any business that wants to improve its visibility and credibility online. By optimizing your website for search engines, you can ensure that your brand will be seen by potential customers when they are searching for products or services like yours.
Optimising your Search rankings can also help to build trust and credibility with potential customers, as it shows that your brand is willing to invest in appearing at the top of search results. In a world where almost everyone starts their product research online, Search Engine Optimisation is an essential tool for any business that wants to compete.
Every time you appear in a search result it is another brand touch point that slightly improves your ‘KLT’ (Know, Like, Trust) factor every time!
Investing in SEO can help you to reach more customers, build trust and credibility, and ultimately improve your bottom line.
Check out our guide for Guest posting for SEO here it will give you ideas of other ways to reach your potential clients whilst also improving your search rankings!
SEO Benefit 7: It encourages local users to visit a physical store
Search Engine Optimisation is especially important for businesses that want to encourage local users to visit their physical stores. When users search for keywords related to the products or services offered by the business, SEO can help to ensure that the business’s website appears as high up in the SERP as possible. Local Search Engine Optimisation can ensure your business is displayed on the Google map results as well as high on results for people asking google things like “Best XYX near me”
Being high on local search results and Google map searches makes it more likely that users will click on the business’s details for directions, and phone numbers, and ultimately visit the store in person. Search Engine Optimisation work will ensure your Google business profile and other ranking factors like business citations are in order, giving you the best possible chance of great local search rankings.
SEO Benefit 8: SEO is a long-term marketing strategy
Many businesses focus on short-term marketing strategies that provide immediate results but SEO is a long-term marketing strategy that offers sustainable and organic growth.
Search Engine Optimisation should be seen as an investment rather than a cost and it can take months or even years to see the full benefits. However, SEO is one of the most effective ways to generate organic traffic as it targets users who are actively searching for your products or services.
SEO work will generally create content for your website such as blog posts and also guest posts on other sites. These articles become assets of your company that will continue to generate traffic to your site long after you pay for them. Additionally, their reach will amplify over time as you create links between articles on your site. Well produced content with valuable information to your potential customer also helps to position you as an expert in your marketplace.
As a result, SEO offers an incredible ROI as it continually drives quality traffic to your website and it’s an effective way to build brand awareness. If you’re looking for a long-term marketing strategy that offers sustainable growth, SEO is the perfect solution.
SEO Benefit 9: It can become your primary source of leads
SEO can become your primary source of leads if you do it correctly. Search Engine Optimisation can help you get higher Quality Scores, lower cost-per-clicks, and more conversions. SEO can also help you improve your brand’s visibility and reach potential customers who are actively searching for your products or services.
If you want search engine traffic to be your primary source of leads, then you need to invest in a comprehensive Search Engine Optimisation strategy that includes both on-page and off-page optimization. You also need to make sure that you’re continuously monitoring your SEO progress and making necessary adjustments to ensure that your website is ranking high for the right keywords.
With a solid SEO strategy, you can make Search Engine Optimisation your primary source of leads, meaning no more expensive pay per click campaigns.
SEO Benefit 10: It will grow your marketing share
SEO will grow your marketing share. The simple fact is that the vast majority of people who are looking for products or services online will never scroll past the first page of results. That means if you’re not ranking in the top few positions for relevant keywords, you’re missing out on a lot of potential business.
Fortunately, SEO is a relatively low-cost and easy way to improve your search engine rankings. By optimizing your website for relevant keywords and creating high-quality content, you can attract more visitors from organic search results and grow your marketing share.
In addition, Search Engine Optimisation can also help you build brand awareness and credibility, both of which are essential for long-term success. Therefore, if you’re looking for a way to improve your online visibility and attract more customers, SEO is a smart investment.
SEO Benefit 11: It creates synergy between all your digital marketing activities
SEO is often thought of as a stand-alone activity, but in reality, it should be viewed as an integral part of your overall digital marketing strategy. By optimizing your website for search engines, you can improve your visibility and draw more visitors to your site.
But SEO is not only about generating traffic; it’s also about creating synergy between all of your digital marketing activities. For example, if you’re running a pay-per-click campaign, SEO can help you to get more clicks at a lower cost-per-click by improving your ad rank.
Also, if you’re creating content, Search Engine Optimisation can help you to reach a wider audience by improving your rankings in search results. By working SEO into your overall digital marketing strategy, you can maximize the results of all your online activities.
SEO Benefit 12: It will grow your followers on social media
SEO can be a powerful tool for growing a social media following. By optimizing your social media profiles for SEO, you can improve your chances of appearing in search results and earn more followers.
Additionally, by creating content that is optimized for SEO, you can encourage more people to share your content and amplify your reach. SEO is an essential tool for anyone looking to grow their social media following – Quality content will always travel far on Social media.
Hopefully, after reading this you realise that Search Engine Optimisation is a great long-term investment in your business’s online marketing and presence.
I know that not everyone is in the position to make an investment into SEO so I put together this guild for doing some important SEO work yourself.
If you want me to provide you with a quote for SEO services, or you’d just like to talk more about your options, feel free to book a call with me here: