Many people actually consider SEO to be quite expensive and on paper, it can appear to be, however, there are many subtle benefits to an SEO campaign that will actually save you money. Below is a list detailing just some of the ways that a well-executed SEO campaign could actually save your business money.
- Bring in more customer organically
The ultimate goal of SEO is to bring in more customers organically, and around 54% of all web traffic arrives on sites through organic listings. Additionally a hubspot survey found that 60% of marketers felt that their highest quality leads came through Organic traffic targeting that had searched ‘buying intent keywords’ that had been targeted and through search optimisation. So, well targeted SEO traffic will increase your conversion rates and reduce your cost of sale making you more profitable.
- Increase authority and brand awareness
Being on the front page of Google search results requires you to build authority online. Consumers are more likely to trust sites that Google ranks highly because they trust Google to bring them the solutions to their problems. Being more visible in search results will also improve brand awareness by increasing the number of touchpoints potential customers have with your brand. Businesses normally have to pay for this increased awareness through traditional marketing channels or long term social media campaigns.
- Save you money on advertising
Organic traffic for your website by definition is not paid for. If you previously used PPC marketing to drive traffic to your site, any increase in well targeted warm organic traffic will reduce or entirely remove your need for paid marketing channels. PPC gets more expensive every year so diversifying your marketing strategy is a sensible strategy for the long term.
- Return On Investment
Well executed SEO Work has been proven time and again to provide an excellent ROI in the long term. SEO should never be seen as a ‘quick fix’ solution, but should always be a consideration for any modern business operating online. The cost for SEO are often front loaded and can seem expensive on a monthly contract, however the results a good campaign often generate after 3 – 6 months are often significant. If a customer has a lifetime value of £2,500 for example, you don’t need to bring in many organic customers before a £1,000 a month SEO package starts to pay for itself and a lot more.
- Ranking for ‘money keywords’
Good SEO work will target your ideal customer online as they are at a stage in their ‘Buyers journey’ where there are ready to make a purchase. The customer is not searching for the right supplier for the goods or service they are about to buy, and your business is top of the list for what they are searching for. By bringing in this sort of warm traffic you will significantly increase the conversion rate of your website.
If you would like to discuss your search engine rankings and how Digital Magic Solutions Ltd can improve them with a customer designed SEO campaign, click here to get your FREE SEO AUDIT this is a great way to get some instantly actionable SEO Tips even if you don’t to invest in a full scale SEO project straight away.