How To Write A Web Design Brief

By Ian Jeffs

What is a web design brief?

A web design brief is a document that provides a web designer with all the information they need to complete a website project. This includes the objectives, target audience, preferred style, and tone, as well as any specific requirements such as functionality or features.

A web design brief should be as clear and concise as possible so that there is no confusion about what is required. By taking the time to create a detailed web design brief, you can be sure that your project will be completed exactly to your specifications.

What are the benefits of creating a web design brief

By setting out clear objectives and expectations, a web design brief helps to ensure that both the client and the web designer are on the same page from the start. This can save a lot of time and frustration later on in the project.

A well-crafted web design brief will also help to keep costs down, as it can provide direction for the web designer and help to avoid scope creep. By creating a web design brief, you can help to ensure that your project stays on track and meets your specific goals.

In addition, a web design brief can also be used as a reference point throughout the project to ensure that all of the deliverables meet the original objectives.

By clearly outlining all of the key requirements upfront, you can help to avoid misunderstandings and ensure that everyone involved in the project is on the same page. In short, creating a web design brief is an essential part of ensuring a successful web design project.

Who should write a web design brief?

There is no one-size-fits-all answer to this question, as the best person to write a web design brief will vary depending on the project and the client.

In most cases, it makes sense for the decision maker of the business to take on this task. After all, they’re the ones with the vision for the project and the best understanding of the target audience, they’ll also have the final sign off on the project’s completion.

Once the initial draft is completed, the web designer or project lead will generally review the brief and suggest improvements or changes which might improve the delivery of the project. The brief will always be best if it is finalised in collaboration.

What are the important elements of a web design brief?

A web design brief should be clear and concise including all the essential high-level information about the project, the client business, and any other relevant information for the project.

This should include but isn’t limited to: