Some might argue that you can interact with your customer and provide all the information they need on Social media which is why you don’t need a website, the problem with that is that you don’t own that digital real estate and you are always at the mercy of Algorithm updates.
A website provides you with the following massive benefits that you should find hard to ignore as a business owner, this is why you need a website!:
Having a professional looking website that clearly states what you do will improve your credibility. You should assume that a modern consumer will search you out online and without a website, people may question your legitimacy as a business. Having a website is also an opportunity to make a great first impression and gives a consumer comfort that you’re a real business.
Your website can clearly establish who you are, what you represent, and what you stand for. By stating this and letting your potential client learn more about your business you increase the chance of them buying from you. This branding can set you apart from your competitors. Without a website, it can be challenging to achieve this because people can’t easily find quality information about your business.
Once people find you online, browse your site and become interested in your product or service and want to know more, they’ll know how to contact you thanks to the information on your website. This will naturally increase your sales over time. Websites have a cost but when used correctly, they have a positive ROI.
Once you have a website that is built with SEO in mind, you will show up in Google search results. If your SEO is well executed you have the chance to show up when potential customers are searching for your product or service. This sort of free organic traffic will dramatically increase your business’s profitability, especially if you currently rely on paid advertising or PPC.
Prospects will often call a business asking for opening times or simple and often repetitive questions about a product. If you miss the call the customer can be left unhappy. These mundane calls can also distract you from important tasks in your day. A simple FAQ section and opening hours on a website will significantly reduce the number of calls whilst also providing a better customer experience.
Updates & Announcements
Your website is online 24/7 so it is the perfect place to post updates and announcements to your customers who might not always see a social media post which are often filtered out by algorithms. You have full control over the content on your website, what order it displays and what is prominent to visitors, you dont get any of these benefits on social media.
If you want to grow your business using digital marketing you’ll need a website and landing page to drive traffic to, allowing you to collect leads and potentially make sales. Having your own site allows you to place tracking cookies and create audiences for retargeting and other more advanced digital marketing techniques.
In summary, Websites are essential to a modern business. And if you haven’t created one already I’d strongly recommend you get something basic made ASAP, you can and should always improve and develop it over time, but the important thing is to start and get your digital real estate secured!
If you would like to get a free audit of your current website we would love to provide one for you with no obligations. This will let you know what you are doing well and what needs to be improved on your current website. Just click this link and we’ll aim to get it back to you within 24 hours.