DIGITAL MAGIC SOLUTIONS
The Person Behind the Platform
20+ years of IT, one obsession:
making tech work for real businesses.
Meet Your Tech Geek
I'm Ian Jeffs. I build AI systems, CRM's and websites for UK businesses.
I started in IT back when your modem used to sing to you every time you connected to the internet. If you remember that sound, we’re roughly the same vintage. If you don’t, just imagine a fax machine having a breakdown.
Over 20 years, I’ve done first-line tech support, managed IT for a £30 million manufacturer, run CRM implementations, earned a PRINCE2 project management qualification, and built more websites than I can count. Then in 2021, COVID changed the world and I founded Digital Magic Solutions because I kept meeting the same person: a brilliant business owner who was great at what they did and completely lost when it came to the tech.
That hasn’t changed. I still meet that person every week. And I still love solving the problem.
I build websites that actually work for the businesses behind them. I created Magic MRM, a CRM and marketing automation platform for coaches, consultants, and small service businesses who are tired of juggling six different tools that don’t talk to each other. And I build AI intelligence systems (the Firecore AI Context Layer) that give business owners their own governed, structured AI brain.
That last one sounds fancy, but it came from a very unglamorous place. I started stuffing notes into ChatGPT’s custom instructions, then moved to a Google Drive folder that grew until it was basically a digital junk drawer. The light-bulb moment was realising it needed proper structure, version control, and governance. So I built that. And now I install it for clients.
I run my own business on the exact same systems I build for yours. Every module, every automation, every process gets tested on DMS first. By the time it reaches you, it’s already been broken, fixed, and battle-tested. I call that “beta of the beta”, which is a fancy way of saying I’d rather embarrass myself than waste your time.
I work personally with every client. No account managers, no juniors, no handoffs. It’s just me, which means I take on a limited number of projects at any one time. I’d rather do great work for a few people than average work for a lot of them. When I’m not behind a keyboard, you’ll find me behind a set of fishing rods somewhere on a lake in the middle of nowhere. I live in southern Spain, I serve the UK market, and I’m basically your own personal tech geek who happens to live somewhere with better weather.
UK registered company
Company No. 13047505
20+ years in IT
Systems and digital marketing
PRINCE2 trained
Structured project management
ISO 9001 background
Quality systems from enterprise IT
Beta of the beta
Every system tested on DMS first
PRINCE2 trained
Structured project management
Why This Works
The rare overlap that makes the Firecore possible.
Building an AI Context Layer isn’t just a technical job. It requires IT systems architecture, CRM and automation design, business consulting, structured project management, hands-on AI expertise, and marketing strategy. Most agencies can do one or two of those things. I’ve spent a career building all six.
That’s not a CV list. It’s the reason the Firecore captures things that a prompt engineer or a marketing agency would miss entirely. The same combination is why the websites work better and the CRM implementations stick. When you understand the whole picture, every piece you build fits properly.
What We Believe
My Company Values
Honesty
We don't hide things from our clients and we don't dress bad news up in fancy language. If something isn't working, we'll tell you. If there's a cheaper option that does the job, we'll recommend it, even when it means less money for us.
Service
The client comes first. Not in a corporate-poster-on-the-wall way, but in the decisions we make every day. If you need something sorting, we sort it. We aim to serve at the highest level we can, every time, because that's how you build a business people want to recommend.
Wisdom
We don't sell things we haven't used ourselves. Every solution we recommend is one we know, trust, and have tested. We also take the time to understand your business properly, because a good recommendation without context is just a guess.
Loyalty
We're not interested in quick wins and moving on. We build long-term relationships because that's where the real value is, for both sides. Some of our clients have been with us for many years, and that's exactly how we like it.
Evolution
We're lifelong students. This industry doesn't stand still, and the day we stop being curious is the day we stop being useful. We keep researching, testing, and evolving, and we bring what we learn straight back to our clients.