AI Context Layer
Custom GPT Pricing: What Does £995 Actually Buy You?
A UK supplier is now advertising a custom GPT for your business from £995. That’s good news, and not for the reason you might think.
DIGITAL MAGIC SOLUTIONS
I build the brain your AI is missing
Done-for-you AI systems for UK businesses that actually need theirs to work
Your AI Doesn't Know Your Business.
That's Why It Sounds Like Everyone Else's.
We build the intelligence layer between your business and your AI tools, so everything that goes out with your name on it is accurate, consistent, and unmistakably yours.
54% of UK firms say they use AI. Only 11% have actually integrated it. The other 43% are stuck in the middle: subscribed but not systemised, tinkering but not trusting the output. If that sounds familiar, you’re in the right place.
“I highly recommend working with Ian, it’s been one of the best investments I’ve made in a long time”.
Nichola Page ⭐⭐⭐⭐⭐
“Any sufficiently advanced technology is indistinguishable from magic”
– Arthur C Clarke
You're the Bottleneck
Nothing significant ships without your review because nobody else can replicate the voice. You're not a control freak. You just can't delegate what lives in your head.
AI Makes It Worse
Your team uses ChatGPT without business context loaded. The output sounds like a different company. You spend as long correcting it as you would writing it yourself.
AI Says Wrong Things
Without your business truth loaded, AI invents case studies, quotes old pricing, and describes services you don't offer. One wrong proposal isn't a tone problem. It's a trust problem.
The Solution: The Firecore
The Firecore: Your Business's Single Source of Truth
The Firecore is a structured, governed intelligence layer that captures everything your AI needs to know about your business: your voice, your positioning, your client stories, your pricing, your frameworks, your way of doing things.
It’s built across four layers: Identity (who you are), Business (how you operate and compete), Evidence (your proof and methodology), and Operations (how you run day to day). Fifteen modules in total, all interconnected, all version-controlled, all yours.
It’s the difference between handing someone your grandmother’s recipe book and telling them to google “how to make a cake”.
Who It's For
UK SME Service Businesses
(AI Context Layer)
5 to 50 staff. £250k to £5m turnover. You’re already using AI in pockets, but there’s no shared system, no consistent voice, and no guardrails. Professional services, IT, trades, recruitment, marketing agencies.
“Your AI is a temp on its first day. With a Firecore, it’s your best employee after six months.”
Coaches, Consultants & Small Service Businesses
(Web Design + MRM)
You’re brilliant at what you do. The tech side stresses you out. You want a website that actually generates leads, not just looks pretty. And you want someone to handle it so you can focus on your clients.
What our clients are saying:
"This challenge was exactly what I needed. The step-by-step guidance made it so simple, and you held my hand through the entire process. Now I've got a steady stream of leads coming in, and I get more time to focus on doing what I love, which is serving my clients."
Gwenne Dickson
Founder: Living Your Best Life Coaching
"Everything is positioned fantastically, the page looks and works fantastic buddy. Thank you very much for all your hard work dude!!"
Dan Theo
Owner: Next Chapter Tattoo
Thursday, August 31, 2017
Some Of Our Happy Clients:
What We're Writing About:
Websites
I built an AI Context Layer for my own business. Here’s what I found was missing.
A while back I did something most people in my position only talk about. I built a full AI context layer for my own
AI Context Layer
Inside the Firecore: how a structured AI context layer works
McKinsey’s late-2025 research found that only 1 in 10 companies successfully scale their AI agents. The other nine are running the same models as everyone